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A brand identity will get you known. A brand personality will get you loved.
For a brand to thrive, it has to exhibit more than a compelling identity. It has to consistently deliver delightful experiences that engage the imagination, inspire the senses and expand our notions of what's possible. ...more
Interest them. Don't just interrupt them.
How many mobile devices, mailboxes and magazines have you responded to today? The people you're trying to reach are no different. Maximizing their response potential often means mixing media, using incentivesand always crafting messages that move. ...more
Rather than wondering about the Web, create Web wonders.
On the Web, new media channels are constantly being born, each one providing another powerful opportunity to build more direct, measurable relationships with your audience. ...more
Give them something they value, and you've given them something they can't ignore.
You know what it sounds like when a new, content-rich magazine hits your desk. No other marketing tool delivers a tangible value your customers or employees can actually hear. ...more
Insight. Inspiration. Interaction.
In a universe of multiplying media and attention spans splitting into subatomic particles, here's your opportunity: Become your own channel. ...more