Insight Eye Care

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Your single best source for comprehensive, personalized eye exams, eye
disease detection and treatment, premium contact lenses, high definition
spectacle lenses, and designer eyewear.

We are located at 206 West Division Street in
St. Cloud. Our building is an 8,000 square foot state-of-the-art facility. Insight Eye Care, the clinical side, features 8 exam rooms, 5 pretest lanes, with all new instrumentation, including digital video microscopes, and specialized testing for glaucoma, macular degenerations, and other health conditions.

Instyle Eye Wear
Instyle Eye Wear features cutting edge frames for those who want traditional elegance, with prices to match anyone's budget. Our highly trained certified opticians can assist you in choosing from our many unique, modern, fun and traditional frames and sunglasses. We are also the only source in Central Minnesota for Truclear and iZon spectacle lenses that use HD and aberration control technology for much sharper vision.

You can see our pictures of the Women's Showcase by going to our Community Involvement tab above.

Wellness Fair: Midtown Mall &The Holistic Health Network at the Natural Source

Come see us at the Midtown Mall Wellness Fair in St. Cloud on Monday, November 1, 2010 between 2-7pm. We look forward to seeing you there.

We are excited to be participating in the 2010 Kid's & Parent's Expo on Saturday, November 6th at the St. Cloud Civic Center.

Check out the article on Dr. Friederichs and the 20th Anniversary of Insight Eye Care and Peepers/Instyle Eyewear. We are so glad to be a part of such a wonderful community for the past 20 years. We look forward to the next 20 years.

Sauflon One Step System - get 3 - 12oz bottles for $15 (Reg. $18.21) while supplies last. This price compares to Clear Care, 3 bottles for $25.59. Stop in today while supplies last.

Cheap low quality sunglasses can do more harm than good. The poor optics can decrease your vision and the poor quality UV filter may not protect your eyes from the damaging UV radiation than can lead to cataracts and skin cancer. High quality sunglasses will not only provide better optics and vision, but also protect the eye and surrounding tissue from harmful UV rays.

Why not see your best? Many progressive lenses have their own prices and features and may not provide you with the best high quality vision you deserve. Many cheap progressives may provide more peripheral blur and not maximize the width of your intermediate vision used for the computer. Contact one of our certified trained opticians to see if you are getting the most out of your progressive lenses. You deserve to see the very best every day, so make sure you are in the progressive lens that is right for you.

Dr.'s Dubow, Friederichs and Nelson are proud to be involved in clinical research. They have partnered with companies such as Johnson & Johnson, Bausch & Lomb, and Ciba Vision to work in the development of new contact lens materials, contact lens solutions and eye drops. By parterning with these companies, we are able to remain at the forefront in offering the newest products, often before they reach the general public. Contact us today if you are interested in participating in any of our current research projects.