Minnesota

Companies:	17,513
Products and Services:	427

Articles and publications:	57
Tenders & Vacancies:	1

Is your Company in our Directory?

Best Tips to Get and Manage Google Reviews: A Guide for Field Service Businesses

Recently updated

12/18/2024

Learn how to manage Google reviews effectively to boost trust, visibility, and customer satisfaction for your field service business.

Google search results are crowded with a plethora of similar services, but there is a way to stand out in Google’s crowded search results. The secret weapon is to get Google Reviews. Customers form an opinion about your service after reading between one and six online reviews. 68% of customers do that, strange, right?
What’s the real secret to making your field business shine?
Is it high-quality service? The expert team? Or perfect timed job completion?
Yes, these are impressive but none of it matters if people don’t know about it!
With every stat and comment business bags in credibility, visibility, and trust. But the real catch is: how to manage Google reviews effectively? Can you handle a glowing 5-star shoutout or turn that grumpy 1-star into an opportunity?
In this guide, let’s unlock some of the best tips to get and manage Google reviews. Transform this ultimate superpower for your business.
Let’s dive in straight!.

What exactly are Google Business Reviews?

These are feedback from real customers who’ve experienced your service firsthand. Google reviews show up on your Google Business profile where the handy little listing pops up when someone Googles, “Cleaning service near me.”
The star rating and a comment accompany each review. Simple right? But, so powerful!
Take an example: Mrs. Roy just booked your cleaning service to tackle her post-party mess. Your team arrived on time, cleaned every corner of the house, and left her home sparkling. Mrs. Roy is thrilled! When you ask her to leave a Google review, she writes, “Amazing service! My house looks so clean. Highly recommended for deep cleaning.”
This is where your cleaning business will skyrocket.
Now, let’s break down why the review matters.
First, it boosts your visibility 10x times. When people search for cleaning services, Google prioritizes the business that has glowing reviews.
Second, it builds trust for the new ones.
This is not the only side of the review. There can be some unhappy customers who might end up reviewing, “They missed a few spots.” Hurts, right? Don’t worry about it- this is not the end of the world.
Negative reviews are opportunities in the form of a shared experience. Respond well like:
“Hi, we are sorry to hear this! Can we make it right? Please contact us to schedule a free touch-up.” This response will show future customers that you care about making things right.
Google reviews are priceless insights about your business. If a pool of customers says that they love your eco-friendly cleaning products, you know how to use them as a unique selling point. On the other side, if someone notes a slow response time, you know where to improve.
Let’s have one kicker: Google reviews are free advertising. Each positive response is a mini billboard for your cleaning service. Remember, your business isn’t just about doing the service- it’s more about happy clients who can’t wait to share their stories. Ask for reviews. Respond with care and watch how your online appointments will sparkle.

Advantages of Google Business Reviews

Google business reviews let your work speak before you. This helps cleaning service companies grow and stay competitive. A clear breakdown of the benefits is:

- Builds trust

Reviews are the social proof showing what real clients think about your business. A high to average star rating reassures potential clients that they can trust your company to deliver quality results.
A client searching for a “reliable office cleaning service” is more likely to pick a company that has glowing reviews over one that has no online presence.

- Local SEO

Google prioritizes businesses with active and positive reviews when displaying them on local search results. A smooth flow of reviews keeps your business visible and searchable.

- Help customers make decisions

There is one section of customers who are daring and will take your services without reading a single review. The other section researches and reads every single thing. We are talking about a big chunk of customers here. For them, reviews act as a guide. It details your strengths like punctuality, customer service, and spotless cleaning results.
A strong review looks like this, “The team arrived on time and made my home look new!”

- Free marketing

Positive reviews are like free advertisements that showcase strengths without requiring any additional spending. It highlights unique selling points like eco-friendly cleaning products, expertise in handling delicate materials, and a satisfaction guarantee.

- Gives actionable feedback

Reviews give insights about what is working well and what needs improvement. If your review mentions late arrivals, this is exactly where your business needs to improve the next time.

- Conversion rates

Customers are likely to hire for the services from a business that engages well with the reviews. Responding to the reviews whether it be positive or negative shows that you value your customer opinions. This will actually help you gain a strong impression of reliability and care.

- Competitive advantage

In a crowded market, it is difficult for businesses to stand out. Consistent high ratings and detailed positive responses will give you an edge over competitors. Ask for reviews, and make things work out just the way your customers like them. And BAM! You have good points.
If clients love to compare, give them your good points. Make your portfolio visible and infuse it with great reviews. This keeps you their top choice.
Pro Tip- Make the review process damn easy. Share the direct link via text or email after completing the service. Or use the WhatsApp poll feature to grab that feedback. The simpler the better.

Importance of Google Reviews for Field Service Businesses

Field service businesses like cleaning companies thrive a lot on trust and visibility. That’s where Google reviews do all the wonder. Let’s see how the review waves can be in your favor:

- Make the online reputation speak for you

First impressions matter and reviews are the ones that people check, post your company name.
A solid review screams “trusted expert” to the ones who are searching for cleaning services like deep cleaning, and carpet cleaning.

- Rule Google Search engine

Google loves your business if reviews are there. It pushes them to the top of the local search results. When the business is on the upper hand of the view section, there are chances of attracting most of the ready-to-book clients.

- Testimonial

Review doubles the testimonial by showcasing the expertise without even spending a dime. A glowing review like “Spotless results in less than two hours. The team is worth every penny!” speaks volumes to the volume of potential customers.

- Real-time feedback stunt

Reviews show what is working and not for your business. Did you get a bag of praise for eco-friendly cleaning supplies? That’s your niche weapon to capitalize on. On the other side of the review, recurring complaints will help you address the pain points before hurting your reputation.
Ask for the review immediately after completing your service. Whatever it is, own it.

- Direct impact on conversion

Do you know good reviews don’t just boost visibility, they close deals?
When a client searches for cleaning services they will check a few things:

- - Your business availability/slots
  - Review
  - Picture of results

First and third have 1% of alteration or adjustments but review is something you cannot play with. People know what they are reading is true. When stars shine on your Google service page, the inquiry will turn into a booking without much effort.

Pro-tip- Make review a part of your workflow- send a follow-up text with a review link after every job. This makes it easy for people to leave feedback easily.

5 ways to get more Google Reviews

So, you’re ready to take your Google reviews to the next level? Awesome! Let’s get into some serious, and creative ways to get reviews on Google and get a crux on how to manage Google reviews like a pro.
Whether you are just starting to get more Google reviews, the below pack makes the process super easy, and yes fun!

Create a Google Review QR Code

Start with an easy process. Imagine you are at the counter, handing a receipt to a happy customer. Instead of asking them to leave a review later, you hand them a snazzy little card with a QR code. This code links directly to your Google review page.

Sounds easy, right?
This process makes it very easy for customers to leave their feedback. They just can, and boom- right on your Google review page! You can add this QR code everywhere, packaging, flyers, and even display them on your website.

Imagine the joy of customers thinking, “Wow, they made this so easy!”

Not only does this make it easy to get reviews on Google, but leaves the wow factor.
Pro tip: You can use free online tools to create a QR code.

Adding Google reviews to the website

Reviews are the magic sauce for convincing potential customers to hit that “buy” button. This time flaunt them right on your website.

When people see that glowing feedback, they are more likely to get into the scoop and leave the message.

You can also infuse a fun message like, “Don’t just take our word for it- here’s what our customers have to say!”

This will not just help your business to get more Google reviews but also build trust with potential customers.

Respond to the existing Google review

When someone takes the time to leave a review, they want to feel heard. Whether it be a glowing 5-star review or helpful criticism, RESPOND. But wait, let’s not make it boring!
Glowing review, thank them in this way: “You just made our day! Thanks a ton for the love!”
Negative review, embrace it in this way: “Thanks for the feedback! We’re working hard to improve this and can’t wait to serve you THE BEST next time!”

Customers love to see how businesses engage with their reviews, so by simply managing Google reviews thoughtfully, you open the door for even more reviews to flow in.
Bonus: Show off your personality and create a conversation with the customer.

Automate review request

A fun hack: Set it and forget it with Automation! It’s like setting up a little robot to ask for reviews on your behalf. Set up automated emails or text messages that go out to customers after a purchase or service. A light-hearted message like this can help:
“Hey Dan, we hope you’re loving the service! We’d be so grateful if you could take a minute to leave us a review on Google. A link for you. Thanks a million!”
Automation systems make it easier to get more Google reviews consistently without lifting a figure. Plus, it’s a great way to keep your customers engaged.

Run a Google Review email campaign

Ready for a marketing strategy that’s fun for your customers to participate in?

Try running a Google review email campaign.

Make sure your campaign is simple, attractive, and easy to follow. Keep it clear and simple with a catchy subject line like, “Tell us what you think and win big!”

When customers see this fun and easy-to-engage email, they will be more inclined to leave a glowing review.

How to manage reviews like a pro?

Now that you know how to get Google reviews, the next step is how to manage Google reviews.
Review management is not just about streamlining the response- it’s more about creating an ongoing relationship with the customers.

Make sure to monitor the reviews consistently and encourage more customers to participate. Use follow-up emails, direct links, and creative campaigns to keep that feedback flowing. This will help you maintain a stellar reputation.

Tips to Manage and Improve Google Reviews

How to make the heart of your business strong?
With actionable tips.
Google review is the heart of online reputation. For a field service business, it is important to know how to manage Google reviews effectively. It does unlock growth and customer trust. So, let’s walk through 9 fun actionable tips to get Google reviews and keep the stars glowing!

- Strike when the iron’s hot

Timing is everything. Asking for the reviews immediately after providing the service and resolving the customer is one of the best ways to get a Google review. When the satisfaction is fresh they tend to be more inclined towards a review.

- Make it too easy to resist

Don’t let customers hunt for the review section. In the first place, they might not remember to share the review. Share the direct “Leave a review” link via SMS or WhatsApp. This will save their time and ball in your court.
Bonus tip: Include a QR code on your business card or invoice. One-click task and there you are with a review.

- No bribe, just encouragement

Follow up with the customer with a polite reminder. You can use something like, “Hey Paul, it was pleasant serving you! A review would mean the world to us!” Add humor or warmth to make the request more memorable.

- Showcase feedback

Highlight some of the glowing feedback on the screen before customers drop the review. You can share a post saying- “Thanks Sarah for loving our deep cleaning service!”
With this post add a link to add a review. Once the customer reads the review they will connect the dots and end up sharing their thoughts.

- Turn Lemons into lemonade

Stay calm when the reviews are negative. Address the issues professionally. Quick and kind responses show that you are committed to improving. This improves your handling power and grows the respect of customers.

- Recognize the great service

A review is not just a task. You gotta appreciate the one who was on the field. Celebrate employees whose service earns 5-star reviews. This motivates the team to aim high and work for the betterment of the customers.
Also, share about 5-star reviewed employees on socials. This grabs the trust of the customer on that particular employee.

- Work smarter

Field service software like Field Promax makes Google review management easy. It automates the entire review requests and follow-ups. Thus, ensuring no opportunity is missed. Plus, it also tracks the responses in real-time.

- Keep Google My Business Polished

Update the Google business profile with photos, hours, and accurate information. Keep updating the pictures, reviews, and team availability.
Why?
A maintained profile makes your business look active. It also encourages customers to get reviews on Google easily.

- Let people love your authenticity

Do not drop any generic message. Your message should be personalized and have good words. You can keep the draft this way – “Hi Tag, we loved working on your home project! Can you share your thoughts on Google? It will make our crew smile!”

Wrapping Up: Get Field Promax for More Google Reviews

Management of Google reviews doesn’t have to be a juggling task. With Field Promax, you can also be a pro by with a supercharged review strategy:

Automated review requests: Use prompts to satisfy the customer which ends up convincing them to leave feedback.
Real-time monitoring: Stay updated on the new reviews and respond immediately to grab the thread of trust.
Boost customer satisfaction: Streamline your entire workflow with Field Promax and make your clients happier with your service.

Field Promax makes your Google review management a breeze, helping your field service business get more Google reviews and jump the ladder of the competitive landscape.
Try it now, watch your online reputation and customer base – grow!